Sidestep, a sneaker and fashion retailer, asked us to align the global campaign with their own philosophy and mission - to enable and celebrate the rich diversity of personalities, styles, and possibilities.
The result is a 360° campaign in collaboration with Speedyharmonycollectorthings - a sustainable fashion brand from Amsterdam. The brand created an enduring clothing collection from recycled materials to match and celebrate the many sides of the new Stan Smith. The process and final result was conveyed through visual storytelling both online and in store.
Role
Concept Development
Visual Design
Motion Design
Agency