MATTIAS SKALIMOWSKI

               
Lyko challenges the ideals and rules of the beauty industry by debuting a new communication concept dubbed - "All ways are right". The concept is about not
taking things too seriously, individualism, and freedom of expression. With roughly 60,000 products to choose from it's just a matter of getting going.

The launch campaign rolled out in several Nordic markets and includes TVC, Cinema, Outdoor, DOOH, Radio, Play, SoMe, etc. Below is a small taste of how it looks.

www.lyko.com

Role
Motion Design


Agency
Åkestam Holst
BKRY